Top 4 Tips: How to Level Up Your Ecommerce Store This Summer

Summer comes on long, lazy days when you bask in the sun and relax by the pool. But summer has a different meaning for ecommerce retailers. In fact, for many, this means long, stressful days looking at sales numbers and wishing them to go up.

Customers don’t go to the beaches, spend less time on their devices, and generally shop less. So what’s a fast growing ecommerce store owner to do?

If you want your sales to skyrocket during the slow summer months, stop looking at these tables and get creative! The following four tips will boost your sales.

Tip 1. Stand out with the best ads

Google Ads is almost e-commerce-ready. “With Google, you can appear in front of the users who are most likely in the marketplace that you are selling,” says former Google employee and Red2Green Digital CEO David Coves.

Of course, the same is true for your competitors, which is why David recommends the following to really make your brand stand out:

Get the most out of your advertising by communicating your value proposition. What sets you apart from the competition? For Google, use keywords in your title, URL, and ad text. This improves the quality of your ads and lowers your cost per click (CPC). Add the most important message you want to convey (like offers and promotions) in the first line (this will increase your CTR). End with a clear call to action so the user knows what you want them to do next.

Tip 2: invest in quality creatives

With all the competition in the e-commerce world, if your product images are not studio quality, you will fail. “Think about the last purchase you made on the Internet,” says David, “I bet it was the image or video in the ad that stopped you scrolling or made you click.” Still doing your own photos for your online store? This one will surely be a game changer. Each image and video should tell a story that connects your customers on a deeper level.

While you’re at it, if your sales are slowing down during the summer months, take advantage of this time to send your products to the studio and create awesome creatives. This way, you will be ahead of everyone else during the holiday season.

Tip 3. Invest in your copy

Undoubtedly, having high quality photographs in your ad will increase your sales, but you also need to have a great copy. “You have a story to tell, and when your user resonates with your story, that’s ad gold,” says David.

Great copywriters know how to take your story to the next level. You can waste time banging your head against the keyboard to create your own copy. Or, you can hire a professional who will get the job done faster and probably better than you. This is another good investment if you’re ready.

Everyone loves good stories, and there is no limit to the creativity you can bring when you lean towards storytelling. If you don’t make the effort here, you are missing out.

Tip 4: Think about your marketing in terms of layers

Many ecommerce retailers use disparate marketing plans. In other words, when they create ads or other content, they don’t think about where the target user is in their funnel. This makes your marketing efforts less effective and your advertising budget less sustainable.

David says you have to think about your digital marketing in terms of three levels:

Top of the funnel: where you work to build awareness and make customers love your brand. Middle of the funnel: where you can hone your message and transition into an educational role. At the bottom of the funnel: You are restoring your credibility and creating an environment in which it is safe for the user to invest in your business (reviews are key at this level)

“We use separate campaigns for different parts of the marketing funnel,” says David. “With this structure, you can optimize your business towards profitability while continuing to serve ads to customers who are still ‘pending’ their search.”

According to David, “For example, in Google Ads, this strategy gives you the opportunity to reach users for your most important keywords, while saving money on long-tail ads with lower conversion rates.”

While summer tends to be a slower time for ecommerce sales, it doesn’t have to be the case for your brand. With the four tips above, you will be able to boost your sales and still be productive of your time over the next few months. You got it!

About David Coves:

David Coves – Founder and CEO of Red2Green Digital, former Google employee and marketing industry veteran with over 10 years of experience. R2G’s mission is to help digital businesses break out of their old silos and achieve significant revenue growth through innovative data-driven advertising technologies.

In 2020, they refined an e-commerce strategy so powerful that it generated over $ 12M in sales per customer! To find out more visit: www.r2gdigital.com

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