Pioneers of Digital Transformation Report sets out the case for why businesses should use the cloud

Digital transformation has become a necessity from startups to multinationals. At this point, it is unlikely that anyone in the business world has heard this message. Digital transformation is how companies can stay relevant and compete in an increasingly digital world.

A company can embark on a digital transformation for a variety of reasons. However, the most likely explanation is that they should: it is a matter of life and death. The ability of businesses to quickly adapt to supply chain disruptions, time-to-market and rapidly changing consumer expectations has become critical since the pandemic.

This new study, conducted by Contino in collaboration with Tech London Advocates and Global Tech Advocates, highlights digital transformation pioneers from across Europe. From interacting with customers digitally to building teams capable of building and scaling new technologies such as cloud infrastructure, they provide interesting insights here.

Strategies for digital transformation innovators

Debra Bailey

Debra Bailey joined O2, London, UK as CIO in the midst of the digital transformation process. This process involved a complete replacement of their core platforms and technology stack when implementing the 5G network. She noticed that the transformation involved a large number of contractors and was carried out by different IT departments and business groups.

Debra decided to oversee the project from a strategic perspective and initiate an ambitious model for aligning technology with business goals. This new model focuses not only on technology, but also on people and processes. It focused on eliminating duplication, creating IT standards for teams, and closing gaps.

At the same time, her leadership advocated behavior change along with technological adaptation. These initiatives have resulted in the seamless delivery of technology. In less than a year, O2 had already reached its goal of increasing the speed-to-value ratio by 10%.

John Braithwaite

In October 2019, John was named CIO of Compass Group UK & Ireland. John’s efforts to digitize and simplify its business operations have led the company to move from legacy technology to a data-driven and insight-driven platform that delivers excellent customer service.

The first step in the transition was the restructuring and migration of major systems to the cloud. John used AWS to connect various systems to communicate with each other, allowing the company and its customers to gain insight from dashboards.

This paved the way for big data and analytics. Consequently, Compass Group UK&I can better respond to business and customer needs with multi-channel digital solutions and insight-driven activities.

Shaquille Butt

Shaquille joined Green Flag, a roadside assistance insurance company, in 2018. As Chief Technology Officer, he spearheaded a comprehensive design redesign. Shaquille presented the company’s transformational journey based on a cloud ecosystem built from the ground up. The entire stack is stateless serverless microservices and is API driven.

Shakeel is replacing every aspect of the value chain with a cloud solution now that the platform is up and running. He convinced the entire firm to act as an agile enterprise, not just an IT department. Thereafter, Green Flag can quickly roll out new features to provide customers with a truly unique experience.

Fumbi Chima

Fumbi was CIO of Adidas Germany for two years before joining BECU, a Seattle-based credit union, in the same capacity. She always emphasizes the value of the client. Its philosophy is to first understand the needs of its customers and then develop solutions that meet those needs while reducing all possible points of friction. She led the transition to a hyper-grocery workstyle at Adidas to support her vision. The data has been a significant strategic aid in gaining deeper knowledge about consumers, which has allowed Adidas to create complex customer avatars.

This strategy has resulted in increased production of superior products that are more personalized and more responsive to customer needs. The flexibility of the new model increases Adidas’ ability to turn, which is vital in today’s fast paced environment, and it intends to emulate this technique at BECU.

The reason why companies should move to the cloud

The strategies used by these tech leaders highlight the benefits of implementing cloud infrastructure. Enterprises can easily automate a significant number of processes associated with the design and implementation of their digital infrastructure using cloud-based application architecture.

Scaling, modifying, and updating individual functions or modules within an application is easy when the components are built as microservices, rather than rebuilding everything from the beginning.

In addition, cloud applications naturally extend through APIs, so you can easily link them to a variety of reporting and analysis tools to provide information that companies can use to make better decisions.

As market dynamics evolve rapidly, companies may need to update or rollback new features on their consumer-facing digital channels as soon as they are released to make room for new versions.

Companies can easily manage software updates and dynamic modifications using cloud-based applications. The cloud application can be made immediately available to end users at significantly lower prices by incrementally adding changes.

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