Digital marketing has become the newest sensation in the digital world. Naturally, every business wants to do well digitally. But do you also want your business to attract leads and peak search results? GDPR cold mailing is a great way to reveal your plans. However, you might be wondering what is GDPR? To find out more, stay in touch with us!
What is GDPR?
GDPR stands for General Data Protection Regulation. It is a legal act issued by the European Parliament and the European Union to protect the data of EU citizens.
The main reasons for creating the GDPR principle are:
The rules ensure that everything is transparent and legal. You have to follow what you said.
Your actions should have a purpose. For example, if you are collecting data, show how it is used.
You can only collect the data you need and nothing more.
Is cold email allowed under the GDPR?
GDPR cold mailing is legal. You can certainly receive cold emails from people working for companies covered by the GDPR. However, B2B messages must meet certain requirements. Here are the requirements:
Target your audience before sending them an email. You must have a good reason to claim that your services can help the company or the employee working for it. Moreover, there should be a logical connection between your mail and the business activity of your potential client.
In your email, you need to inform the potential client what personal data you are processing and their purpose. You must also notify the recipient of the procedure for editing and deleting his data by mail. Thus, you comply with the obligation to provide information as described in the GDPR.
You cannot and should not process the data of the recipient of the cold email for longer than necessary. The GDPR does not set any time limits for the storage or processing of data. However, to comply with storage limitation guidelines, you must remove recipient data from the list after they reply within 30 days of message delivery.
Publishing a GDPR cold mailing
There are a few things you need to keep in mind when sending a GDPR email:
Step 1: Make sure your target recipient is specific and directly related to your business goals. The competence and relevance of your collected data is of great importance.
Step 2: Explain and detail the legitimate interest in your email. Also discuss why you are referring to them.
Step 3: You must add an unsubscribe option so that users can easily and quickly unsubscribe from your services. Include the unsubscribe link at the bottom of the email.
Step 4: Maintain and clean your database regularly. Store your records correctly as you collected and processed them.
Step 5: Prepare your legitimate answers to GDPR complaint questions.
We hope that you are now familiar with GDPR cold mailing… If you are curious about the GDPR and possible cold-mailing services, SendKoala can be your one-stop destination for any principle-related question.