Using Twitter for your business should be an important part of your marketing strategy. First, the engagement rate on Twitter is relatively high. You can easily interact with potential customers and increase your reach.
Do you want to get feedback on a product or service? Need advice on how to best serve your customers? Do you need a customer survey on how to implement a process in your business? Then Twitter is the place to be.
Another benefit is that the growth potential for your Twitter business is limitless. It is a platform serving over 300 million monthly active users. All you need is a good post, mention, or recommendation on the forum, and a few retweets, likes, and quotes can make your business go viral.
You can easily create one of the best Twitter bios and start applying the Twitter tips discussed here for business success.
Tips for Using Twitter for Small Businesses
Do you want to know how to use Twitter for business? Then check out these Twitter tips for business:
1. Use influencers
Influencers are some of the most closely guarded secrets on Twitter and most other social media platforms. Other advertising channels are usually non-organic because customers quickly understand what they are advertising. Over time, it turned out that this is not the best approach to advertising.
By far the best practice is to present it in such a way that the target audience does not perceive the advertisement as coercive. This is often done in the form of a product recommendation.
However, how do you post it on Twitter? The approach is to use influencers. Influencers are similar to other users, but have managed to gain a lot of followers. They can recommend your product using this recommendation-like advertising approach.
More often than not, influencers may require them to use your product or service for a while to ensure quality before they advertise to you. When applied correctly, influencer marketing can help you grow your business exponentially.
2. Reach customers directly
Twitter allows you to interact with your followers and customers by talking to each other almost face-to-face. All you have to do is create an atmosphere in which you can say everything. You can do this by posting a problem or idea and then asking what your followers think about it. This way, you can get closer to your customers and gradually increase your brand awareness.
3. Use trends and hashtags.
It’s safe to say that Twitter has glorified the idea of trends. Trends available on the Overview tab allow you to keep track of the issues and events that people talk about the most. These problems or events are usually identified using specific keywords.
Hashtags are tied to the idea of trends. Prefixed with “#”, they refer to trends or keywords. Users can click on these hashtags and see other tweets that use these hashtags.
Trending is a way to increase the visibility of your business profile on Twitter, as people who follow them can see your tweets when you use the attached keyword. Some trends appear quite often, in fact, weekly. For example, this is #MotivationMonday or #ThrowbackThursday. You can post a motivational quote on Monday using the hashtag #MotivationMonday.
Here are some tips for using Twitter trending and hashtags:
Use the trends and hashtags that are most relevant to your business niche to reach your target audience. For example, the hashtag #entrepreneurship applies to a business owner looking to educate aspiring entrepreneurs. Make sure your posts are noticeably different from others. Be creative as you come up with these messages. This is because several other users will be using this trend or hashtag and you want to stand out. Avoid conflicting trends, especially those that border on politics, religion, and sometimes sports. This may put you on the wrong side of some clients.
4. Promoted Tweets.
Any other form of advertising for your business on Twitter has certain limitations. Your tweets may not always go viral. If you’re using influencer marketing, you’re limited to that influencer’s followers, although influencer tweets have a chance to go viral. However, there are ways to make your business visible to even more people.
Do you want Twitter to advertise your tweets on its own? If so, use promoted tweets. This is an advertising service offered by Twitter that allows you to promote your tweet about your business to the general public. More people will see your tweet and possibly interact with your profile, leading to more sales.
The nice thing about this feature is that Twitter mostly serves ads to those who seem to be interested in your product or service. When using promoted tweets, make sure to advertise them as creatively as possible. Make sure people click on the tweet and interact with your Twitter account.
5. Don’t just use Twitter for business.
Your corporate Twitter account should not be solely related to business. The point is that most users don’t go to Twitter to find a service or purchase a product. Most likely, they are looking for entertainment on Twitter and participate in discussions about, among other things, politics, sports, entertainment. Thus, make sure you create messages that are not just about your business.
This might include teams that come up with solutions to day-to-day problems your followers are facing, or ideas that you agree with. Is there an event as popular as the Super Bowl? Make an interesting thread about this.
Social media can be a great tool in your business’s marketing strategy. One of the social media platforms that you should be using is Twitter. Follow the Twitter tips mentioned and achieve the growth you want.
Also check out the URLs given below: