Digital Marketing Tips & Tricks from a Professional Online Business Coach

The digital realm is evolving at the speed of light. Keeping track of ever-changing marketing trends and knowing how to adapt is important to keep your online business afloat.

Amid the unpredictable changes caused by the coronavirus pandemic, businesses are actively moving online. Marketers are forced to optimize ad budgets and redistribute them between different channels. New trends are emerging in digital marketing and the position of proven work tools is gaining ground.

Owen Hawn, head of coaching company Authentic Creation and an expert in digital brand development, shared with us some of the internet marketing trends to watch out for in 2021.

Use smart metrics

Although end-to-end analytics is used by only 10% of advertisers, its increasing use is where the digital marketplace is heading.

The method is used to analyze the effectiveness of marketing investments in each individual channel, to track all interactions with a customer on the way to a purchase: from viewing ads to placing an order and making a payment.

However, Owen teaches his clients about marketing metrics that are even rarer and rarely used by advertisers. One such method is the Jedi algorithm.

“We train you in various Jedi algorithm tricks and strategies to get dozens, if not hundreds, of your ideal clients and team members interacting with your content. 99% of online business owners do not understand this, and this is one of the reasons our clients consistently get such great results from working with us, ”says Owen.

When you know which advertising tools are attracting more customers, you can focus your efforts and resources on them, ditching the ineffective ones.

“Success is structural, not personal. If you do not “get” money, it is because you don’t have the appropriate sales and marketing structure to sell and therefore receive money in your bank account. You are not broken and you do not need to change yourself to be more successful. Find someone who did it and have a proven process to cut time and reach your goals faster, ”says Owen.

Master content creation

An online shopper is a skeptical person armed with negative experiences like the rest of us.

The purpose of the text is to remove all objections and concerns of the buyer, to answer all his questions. Selling text is a replacement for the seller. Such texts accompany the user throughout the entire sales funnel, from the moment they visit your site until the moment they make a purchase.

“Your content should focus customers’ attention on a unique opportunity to solve their problems or make their lives better. During the writing process (and in general during the marketing process), develop the habit of looking at everything through the eyes of the client: “What will I really get from the purchase?” – says Owen.

Define your mission

It is very important to define your brand and market positioning as this will help you stand out from the offer of the same type. To do this, Owen tells us, you need to answer three questions:

What mission do you want to complete? What are the core values ​​of your business? What makes you different from other companies offering similar products?

“Ask yourself who you are, what you are trying to do, and what makes you different from others. Remember that mission and values ​​are not an abstract beautiful addition to your image, but the main tool for sales and audience targeting. Having formed a certain image, you will be able to work with those people who share your position. It’s impossible to please everyone, ”he adds.

With his professional experience, which has allowed various entrepreneurs to earn over $ 50,000 in a few months, Owen is a win-win for anyone looking to achieve the same goals.

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