Deimira Paa Baidoo is a digital marketer working with builders in Calgary, Alberta to help them start new businesses and grow their brands.
“I usually advise companies on what I think needs to be done to keep the business growing.”
Deimira stresses the importance of hiring a marketer no matter what industry you work in, because it always pays off in the long run.
“Many people are good at what they do. They can be a butcher, they can be lawyers, they can be an accountant, they can be in construction, but you know, marketing is not their cup of tea. ”
This is where Deimira Baidu comes in to educate her clients and give them timely advice on what works and what doesn’t when it comes to marketing.
“Nowadays, you can go out and spend all your money when it comes to radio advertising because it doesn’t give you the level of results you want,” says Deimira.
Deimira says that one of the most important things to have for your business is the Trust Factor indicator, and this is what he specializes in.
When Deimira audits the business of one of his clients, the first thing he does is look for the company on Google.
“I check your Google rankings, check what you have on Facebook, and check what you have on other platforms.”
At this point, Deimira Baidu gives her clients personalized advice on what they can do to improve their marketing strategy and start attracting new clients.
Ultimately, Deimira is trying to do much more than just give marketing advice – he gives his clients digital advice so they can ultimately transform and grow their business to new heights.
“If you grow your business 20 percent, over time, that 20 percent can also catapult your income by forty percent,” Deimira says.
When it comes to marketing and growing businesses, Deimira is always focused on the big picture, doing her best to ensure long-term growth. He says it all starts with small actions that drive business growth and are often the result of sound marketing and sales strategies.
“Sales is what has helped me succeed today, and it has helped me understand the importance of thinking differently and thinking outside the box.”
At the end of the day, business development boils down to solid marketing strategy, which means digital presence today. Along with a clear sales process and a determination to grow your business, you can set yourself up for success.
Deimira Baidu wants business owners to understand that trust metrics are some of the most important aspects of doing business. Business owners should always be aware of how potential customers perceive them and validate their business from the customer’s point of view.
What else do business owners need to have?
Deimira Baidu says: “You need love, you need faith, you need patience.”