Adapting Your Business to the New Normal: 8 Effective Strategies

The COVID-19 crisis has come as a shock not only to health systems, but to all economic activities. Regardless of size, the commercial sector has experienced severe turmoil since last year. While the transformation of the new norm has been chaotic for traditional businesses, it has opened up unprecedented opportunities for others. Exposure to complications has opened up several alternative routes.

The current situation has pushed companies to seek new frontiers to weather the current and upcoming turmoil. Entrepreneurs must manage their business by researching and developing sound strategies. For example, economic activities primarily focused on technology have benefited most from dynamic adaptation and transformation. Rather than being hit by the effects of the pandemic, e-commerce platforms like Amazon, eBay, and Alibaba have managed to provide economic benefits.

The study also shows that 14% of large companies have managed to increase sales and advancement during the last four recession periods.

Developing effective strategies enables businesses to adapt to new realities and withstand unpredictable future shocks. The following paragraphs explore and discuss various tactics that can enable companies to cope with the volatility caused by the pandemic. The main goal of adapting subsequent dynamic strategies is to resume business operations and recover from economic losses.


Refresh knowledge

The recent wave of advances and the unpredictable shocks of the pandemic have pushed nearly all industrial and social sectors to change their course of action. Including guidelines for social distancing, meeting imposed travel restrictions and using digital tools are characteristics of the current change. Given such boundaries, it is inevitable to change the regular activity through viable channels. Consequently, business schools accredited by the Association for the Advancement of Collegiate Schools of Business (AACSB) are at the forefront to make it easier for entrepreneurs to access reliable information.

In addition, reputable business schools also offer AACSB online MBA options to deepen your knowledge of business fundamentals. Acceptance of change is only possible through the use of such flexibilities to enrich knowledge.

Carry out digital transformation

The timely use of creativity and innovation is essential for the survival of industries in unprecedented situations. The integration of technology and digital tools into the physical workspace has become the undeniable salvation of the healthcare system from total collapse. Hospitals have moved from medical checkups to online consultations. Virtual psychological therapy and telemedicine have become some of the significant changes in the health sector. Such adjustments are inevitable for the corporate sector as well.

Thus, face-to-face interviewing firms have changed their verification strategy to include virtual games, problem-solving tests, and artificial intelligence-based exams. In addition, firms made extensive use of social media platforms and other digital tools to advertise and promote offerings. The use of YouTube, Instagram and Facebook channels to do business in the current crisis is unmatched.

Adopt sustainable practices

In a corporate environment, sustainability involves pursuing socially and environmentally responsible policies aimed at achieving economic results. Meeting the emerging needs of society in an innovative, sustainable way for the commercial sector is essential. Reorienting and reopening business in line with the new regulation should prioritize public health while adhering to prescribed guidelines. This means learning from previous mistakes and adopting sustainable approaches to doing business and building the economy. To work longer, businesses need to adopt inclusive, balanced and restorative practices.

Business model restructuring

The global disruptions caused by the pandemic have forced companies to abandon traditional behavior and resort to flexibility. Companies surrounded by new challenges can also explore systematic loopholes and incorporate resilience into their architectures. The ability to withstand similar natural shocks in the future depends on analyzing traditional pitfalls and abandoning outdated schemes – restructuring business models to work according to current circumstances.

Develop a dynamic workforce

The many challenges of the 21st century cannot prevent the collapse of business empires if their workers are not ready for transformation. Exceptional discernment for simple tasks at the table is not enough to tackle unpredictable problems. Thus, various events, including educational lectures, business meetings and virtual meetings, suffered from delays and disruptions due to the inability of employees to effectively explore digital portals. Many companies relocating their staff to work from home have faced inefficiencies in economic production and growth. Thus, developing a dynamic workforce through rigorous training is critical to addressing catastrophic problems.

Expand conventional boundaries

Regular jobs are limited in scope and short-lived due to a string of harsh bans and restricted physical movement. Hence, it takes an hour to understand the ineffectiveness of the practice of the book and the physical conduct of any economic activity.

The many challenges of the modern world have also opened up countless possibilities for use. Thus, the limited availability of office staff required the acquisition of space in virtual circuits to resume work. The ability to have a home office and leverage social media platforms to do business has undoubtedly proven to be productive for small firms on the brink of collapse.

Create alternatives in case of contingencies

Dealing with uncertainties and unpredictable circumstances should take up a significant part of your business plan. Hence, your strategic business plan must be holistic and robust in order to change the direction of your company in times of hard hit. The availability of contingency alternatives allows companies to reroute and maneuver in response to new conditions, market trends and customer requirements. It also means equipping your business with disaster backup solutions for a variety of tasks.

For example, several physical cafes have moved their menus to online portals and provide home delivery as a last resort to avoid complete frustration and even bankruptcy. The advances and challenges of the modern era make it possible for companies to resolve deadlocks with substitutes.

Observe and evaluate

Business failures, changing consumer demand, changing attitudes are just a few of the consequences caused by the pandemic. Entrepreneurs must keep a close eye on what is happening and avoid serious shortcomings of the current crisis. The most beaten path doesn’t have to work for everyone. Therefore, entrepreneurs must simultaneously evaluate and explore different options and choose the one that works accurately and efficiently. It is also important to carefully examine and classify whether the abundance of necessary shifts is due to the current situation or previously ignored and delayed changes.

The pandemic could simply surface as a catalyst for a much-needed renewal. Likewise, businesses should reasonably classify the current emergency with specific requirements and trends that may not last for days to come.


Along with the loss of millions of lives, the pandemic has proven fatal to countless business transactions. The unprecedented shocks caused by the pandemic have exposed weaknesses in the commercial sector as a whole, as well as in the health sector. Failure to adapt and transform in accordance with modern circumstances can have disastrous consequences for business in the face of today’s global problems. Consequently, effective strategic planning is the only sure way for industries to survive extreme and unplanned shocks.

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