7 ways to avoid mistakes with your business data in Google My Business

Google My business is absolutely essential for people to know about it on the Internet. It is an integral part of any online business presence, and often customers are looking for up-to-date information about your company in the first place.

Google My Business has many benefits. Updating company data can take a long time, but it is important. Here are some top reasons to check your ad regularly:

Business categories; New features; Reply to reviews; User and Google generated updates;

The time you spend updating and maintaining your Google My Business page should be considered an important marketing function and prioritized accordingly. Make sure you accurately represent your business to Google and your customers. You must offer the most accurate information to ensure higher Google rankings and better customer satisfaction.

GmbH when listing to avoid

When running Google My Business, be careful to avoid serious mistakes that can occur. Avoid these mistakes, which can negatively impact your ad’s GMB ranking.

Placing a company in the wrong category. When setting up your Google My Business listing, choosing the right category is an important step. While this may seem like an easy task, it can get a little more difficult for some businesses. Having the right category listed will ensure that you avoid penalty points and help draw attention to your business when searching locally.

Incorrect indication of working hours. It’s important to make sure your business publishes the opening hours and is actually open during the hours you specify. If Google tells a search engine that your business is open at a specific time and they only visit to see the door is locked, it won’t hesitate to add a warning to your account. In this case, the individual experience with Google’s listing service has become negative and hence Google will impose a fine on you.

Insufficient attention to customer reviews. While positive reviews on any platform are good for your business, prioritize Google reviews to optimize them for local searches. Google’s goal is to provide search engines with the highest quality results and businesses, and to that end, filter out low-ranking businesses at the bottom of the search results. Ensuring that your business gets consistently positive 4- and 5-star reviews is a key element in a successful ranking and should be consulted regularly.

Get the most out of your Google My Business ad

Use all the resources Google My Business has to offer in its business data to get the most out of your business location. Basic but important tips for optimizing your ad:

Publish complete data about your business. Companies offering the most detailed and accurate information will find it easier to serve the search. Don’t leave anything to guess or guess. Make sure your listing states what your company does, where it is located and how they can purchase the goods and / or services that your company offers.

Add keywords. Listing important keywords and search phrases on your company’s list will be incredibly beneficial, especially since your company’s website is listed directly on the GMB list. Use them in your business description and every time you publish a local post to your audience.

Keep opening hours accurate. It’s important to set your business hours, but it’s equally important to update them whenever they change. Google offers the ability to customize hours for holidays and other special events. It should always be updated to keep your company data accurate and your customers happy.

Add photos and videos. The most important image element for a GMB listing is by far the logo. There will likely not be an image that gets more attention, and most likely it won’t have more impact. Google encourages businesses to use their logo to help customers identify your business with a square image. Other types of digital assets that should be added to your GMB list are covers, interior photos, videos, additional team photos, or the products you sell.

Google is also offering a virtual tour that will further boost brand profile awareness.

Let clients write messages to you. Messages to and from customers are only available through the Google My Business app. Messages can have customizable automatic replies to welcome customers to incoming messages. This helps to increase the agility and transparency of the business, as the response time will not be affected as much.

For maximum performance and visibility on the GMB listing, it is critical that message response times do not exceed 24 hours.

Use local messages. You can post offers, events, products and services directly to Google Search and Maps via posts in Google My Business. Messages must be respectful and non-offensive, with visuals and links to sites you can trust. Local publishing allows you to interact with your audience and stay relevant on Google.

Use the product catalog. For merchants who have items to showcase, the GMB Product Editor lets you do just that. Most businesses are eligible to showcase products if they are small and medium businesses. Product information, including pricing, details and photos, allows customers to gain a better understanding of the products on offer and to interact more with businesses.

Conclusion

Blocking your Google My Business profile can be stressful. To prevent suspension of your account, avoid mistakes and focus on best practices. Don’t miss out on opportunities to connect with serious buyers. Even your regular customers can be put off by an unpleasant experience, like showing up at your door just to find out that opening hours have changed, but no one is updating your listing.

With the Covid-19 pandemic, it is more important than ever that you use and optimize GMB to display accurate and up-to-date information about your business. Think of your Google My Business dashboard as the first point of contact between you and your customer. Without spending time optimizing and updating it, you can lose customer trust and miss out on the life value of the relationship.

Increase the visibility of your online business with the right local SEO services! Help your business stay on Google’s good books and your SEO is likely to benefit as a result.

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