Top Tips for Your Abandoned Cart Recovery Campaign with SMS With your Shopify ecommerce site, you can reach global markets covering different types of economies with an audience that you need to tap into as many channels as possible. And one of the most reliable ways to connect with the whole world is SMS. No internet and app needed.
Anyone with a phone, be it a smartphone or a 2000 model, is available via SMS. Plus, SMS continues today with new opportunities to use push notifications and email to engage users and recover abandoned carts and lost sales.
Push notifications cause ping fatigue and email is hard to improve. However, SMS has now come to be associated with importance and urgency, as old means wise.
In fact, 85% of customers prefer text messages to calls or emails. But why?
Here are the benefits of using SMS for your marketing.
SMS messages have significantly more reach as a marketing channel – they cover all countries and are transmitted online or offline. There are many people today who prefer to use SMS, and 75% of consumers say they find it entirely acceptable to receive an SMS from a company, brand or company. Using SMS for marketing is much cheaper than running Facebook ads or Google retargeting campaigns. SMS is consumed quickly, which attracts more users than email marketing. 97% of SMS messages are read within the first 4 minutes after receiving. Email click-throughs increase by 400%. You can quickly get in touch with text messages. SMS is best for custom messages that require proper timing, especially for abandoned cart recovery campaigns.
Hence, it is very important to take SMS into account in your marketing, especially when you are running a Shopify business.
But, of course, you need to do everything right. A small mistake in SMS can ruin the audience’s reputation.
So, in this article, we have compiled the best practices that you can follow to successfully recover an abandoned cart via SMS.
Here are the 7 best abandoned cart SMS tricks for your Shopify ecommerce website.
Don’t hide your brand. Call the user by their first name. Write short but persuasive messages. Specify the cost using the discount code. Be clear with your CTA. Add your store link or url. Add an unsubscribe button.
SMS tip # 1: Don’t hide your brand.
Don’t leave the recipient guessing and make sure they know who the message came from and where it came from. Plus, it will provide instant brand awareness.
SMS tip # 2: Call the user by name.
Today people are tired of cold corporate messages and want personalization. In fact, 72% of consumers only interact with customized company messages.
A personal touch will make the recipient trust you more when it comes to understanding what they want.
SMS tip # 3: write short but compelling messages.
The best place for the number of characters in an SMS is 160. So how can you write a convincing message that touches your heart with such a tight space?
The main thing is to be straightforward. Using scarcity and urgency will be one of your best weapons here.
However, not all people respond the same to an emotional trigger. You have to track or track user preferences and behavior, and then automate the sending of relevant messages to the right people at the right time.
The good news is there are great SMS cart abandonment tools that integrate seamlessly with your Shopify ecommerce business.
The best so far is Winback.
With this tool, you can send SMS messages to lost users and return them to your Shopify site for conversion, in the right way.
You can easily choose the right messaging, target who to recruit, and launch effective user recovery campaigns using powerful monitoring tools and automation technologies.
It gives you everything you need to successfully interact with SMS.
Plus the battery, Winback guarantees at least $ 35 in revenue for every dollar spent on your SMS campaign. This is the 3500% ROI you would like for your business.
SMS tip # 4: specify the cost using the discount code.
People will stop opening your messages if they only have “useless” information. If you say in your message, “Hello, here’s a reminder to return to the cart,” the user was simply reminded – that’s all – nothing could convince him to take action.
There is a Filipino proverb: “Ang tunay na yaya ay sinasamahan ng hila”, which literally translates as “A real invitation is accompanied by attraction.”
Include an “attractive” or compelling element in the text of the SMS message.
For example, say something like this, “As a return gift, here is a 20% discount code that you can use if you checkout within 12 hours.”
And make sure that such a statement correctly leads to a call to action.
SMS Tip # 5: Be clear about your call to action.
Make sure you clearly understand what the recipient should do after reading your message.
SMS Tip # 6: Add your store’s link or URL.
If you have a longer cart abandonment funnel and your main call to action leads the recipient somewhere other than your site, that’s okay if you have it all planned out. However, you should still post a link or URL that will bring people to your site.
A direct path to your domain is always required for any messaging.
SMS Tip # 7: Add an unsubscribe button.
This is a rule, not an option – always include an unsubscribe button. If the person wants to leave and you don’t have it, you will make it annoying.
Remember that an annoyed user will tell 13 or more people about their bad experience and this can tarnish your reputation.
Run your SMS campaign right!
It is relatively easy to run an SMS campaign to find abandoned carts and lost users, but it takes a lot of attention.
However, you can’t send messages without a customization, tracking and automation tool.
Verify Play back Today.,