The term “membership” carries a lot of weight. Clients are naturally drawn to him because of his uniqueness. This is a very effective strategy for your online course or school.
Membership sites differ from regular online courses in that instead of developing a single curriculum, you will continually download fresh content to keep your site up to date. Your dedicated community members will pay a recurring fee to access the content you regularly create.
Here’s how to create a profitable membership site.
# 1 Use the “course package” functionality
Following are the four most important steps to take when creating a membership site:
Submit the material to your member site. Sell it as a subscription. Limit who can access your premium content. Manage your stuff regularly.
Course packages are what enable you to accomplish all of these tasks and do them extremely efficiently.
You can combine multiple courses and offer them as a package using the functionality of a course package. You can sell your course package as a monthly or yearly subscription, or you can provide various payment plans.
When a member buys a bundle membership, he gains access to all courses for children, and when the subscription ends, he loses access to the courses.
You have two options for submitting new material to your members: create a new course, or add it to the current course, in which case the content will be instantly posted to the membership area. You can also delete and archive your courses in the same way.
Advice: You can remove pricing plans from courses and enable pricing for the bundle if you don’t want to sell them individually. You can even remove lessons from the course catalog by unpublishing them.
# 2 Offer new members a free or paid trial period
Offering a trial subscription is one of the most effective methods of promoting your membership site. You can immediately answer many of the questions a user would otherwise have by providing a trial version.
When implementing this approach, you have two options: you can install a free trial, or a low-cost trial (for example, a $ 1 trial).
# 3 Provide different levels of subscription
There are only two ways to increase your earning potential: either you attract more customers, or each customer spends more money. Here we will concentrate on the second option.
Creating different levels of membership is a great way to increase your average member spending. For example, you can create two or three membership levels for your website, naming them bronze, silver, and gold.
You can only provide access to the main content on one level of membership, but on the other level (s) you can offer monthly webinars, group training, etc.
The number of levels you create, their names, and what you include in each of them are determined by your company and the goals you want to achieve using the different membership levels.
Duplicate your current package and add or remove courses as needed to meet the needs of that level. The checkout link can be placed behind the button on your main sales page. It’s all; your membership site is now ready to offer different subscription levels.
# 4 Additional Selling Courses
Additional sales are another way to get your followers to spend more money and increase your income.
To develop a successful upselling strategy for your membership site, you must first answer three key questions: what to sell, to whom, and when to resell.
The what and who parts of your upsell plan are related, and here are some thoughts to keep in mind:
Monthly subscribers can be sold up to annual membership. Resell your Silver Subscribers to Gold Membership Tier. Gold members can receive a premium personalized coaching package. You can also resell other courses and programs.
The second issue to consider is when you should submit your upsell offer. For example, you can display your upsell offer on the post-purchase thank you page.
You can also sell your courses by adding additional lectures. As a result, you can add a bonus lesson at the end, provide information about the course, and then include a call to action that directs them to the checkout page.
Using email marketing is another important resale method. You can set up Zapier to send out course completion emails, or you can include your upsell offer in the email itself.
# 5 Create a learning route that your students will follow
You want your students to follow a specific learning path in the membership area, and you want to do it in a way that doesn’t overwhelm them and allow them to complete your courses in tiny chunks. This ultimately leads to higher completion rates and more engaged learners.
Provide a variety of content for your membership site.
Your content is at the center of your membership site. If you can provide real value to your audience while maintaining interest, they will renew their subscriptions and look for additional products and courses from you.
After all, when it comes to membership sites, content prevails.
# 6 Add varied content
So what material can you add to your membership to ensure that your members get real value out of it?
Video. Videos are one of the most fun ways to provide information and you should include them in your membership. Resources and downloads. In addition to the main material, you can provide various tutorials, cheat sheets, and other resources. You can also download them in PDF format to your learning site for students to download. Live Webinars – You should include webinars in your content plan as they are considered premium content and can help retain subscribers. You can integrate YouTube live webinar into your learning site if you are using it for webinars. You can also add a link to your webinar. Tests – Depending on your specialty, using quizzes to measure student progress from time to time may be a sensible approach. Assignments – You can use your Dropbox account to receive lessons from your members. You can submit a file request and your members can then submit their assignments to your Dropbox account.