While search engine optimization (SEO) requires consistent and long-term efforts to get satisfying results, you can start with basic and fundamental strategies to improve your pages. Before we dive into the details of on-page SEO tips, we want to emphasize that a functional, clean and useful website is the key to SEO success because Google is constantly updating its algorithm to help clients find the most relevant results.
That being said, your website must be optimized to offer the audience the best user experience in order to stay at the top of the SEO rankings. With that in mind, let’s talk about the 5 most important tips you can use to improve your internal SEO. If you require professional guidance, you can seek additional help by partnering with a Toronto SEO agency for your business.
Pay attention to heading tags
When customers search on Google, the first thing they notice is your headline. So, you can imagine how important this can be. In addition, Google also scrutinizes the title tag carefully to determine what the page is about.
There are many rules to follow. For example, you must create unique titles for each page with appropriate keywords to accurately describe your content. If you are using WordPress plugins, you can easily find instructions for adding better descriptions.
Content is king
It is true that we want our pages to grow in rankings but not go astray. We need to always put the audience first. This means that we write content for customers to read and consume. Put yourself in the audience’s shoes to work on the pages. For example, get a clear website structure so customers know where to find relevant content.
Moreover, you must be concise and straightforward. People don’t have the patience to read long paragraphs. Use bullet points to showcase key content, as well as learn technical aspects like h1, h2, and h3 headers so Google can analyze your website. Finally, try to include keywords in your content wisely and intelligently.
Focus on mobile
Google changed the algorithm to place more emphasis on mobile-friendly sites. This is easy to understand because most people nowadays use their smartphones for everything from checking social media and news to shopping online. This way, they will also check your site on their phone. No matter how beautiful your site looks on the desktop, you need to make sure it works well on mobile.
Check download speed
As we mentioned earlier, your audience is impatient and will leave your site if it takes longer than a few seconds to load. Sometimes we want to enrich our sites with beautiful videos and images, but you have to make sure that this multimedia content loads properly. Otherwise, they will backfire and lead to the loss of customers.
Photos with geotags
Geotagging can help users find a wide variety of location information, which is also part of Google’s algorithm to help customers find local service providers. If you want to improve your local SEO rankings, you should definitely try to geo-tag your photos on the website in order to send signals to Google to improve your local search rankings.
In addition, it is also important to add other meta information, descriptions and filenames for the photos. Google is optimizing the algorithm and reading capabilities of photos by validating information embedded in photos.
If you have other multimedia files such as YouTube videos embedded in your website, you should also pay attention to optimizing the video description to make sure it is relevant and easy to understand for your audience.
SEO is a complex and sophisticated process, and it takes time and experience to master. The above 5 tips can help you get started quickly and you can always find a professional marketing expert like Gilmedia to help you organize a coherent and cost-effective strategy to grow your business.
When talking to the SEO team, you will need to check if they have enough experience with companies in your industry. While the methods may be similar, the SEO team can be more effective if they have similar experience and success in promoting a business like yours.
After all, SEO marketing is not a guaranteed business, so having more confidence in the team can save you time and money in the long run. It can be more effective if you can get referrals from friends so you don’t have to try a new company from the start. After all, some results may take months to achieve.