What’s the best way to get your audience to view your site’s content? Many would say informative content with relevant keywords. Of course it will work. But you can’t force the audience to read informative articles every time. After a while, the strategy will become monotonous.
Real Guest Blogging, an SEO agency that specializes in content marketing, uses five techniques that emotionally impact audiences. They believe these strategies work flawlessly for just about every type of website you can think of.
1. Tell a story
People love to read stories. They want to connect the little moments of their lives with these stories. And simple storytelling can be an effective tool for grabbing the audience’s attention. This makes them emotionally immersed in the message you are trying to convey.
For example, you might start by sharing your company’s history, how it got its start, and how everyone worked hard to take it to such a high position in the industry. The story takes your audience on a journey in which they yearn for more.
2. Using FOMO
Let’s say you’re selling T-shirts for a hundred bucks. You don’t see too many clients coming. But as soon as you announce a buy-one-get-one offer or a 50% fixed discount for a limited period, you see tons of customers placing orders instantly. This is the whole point of fear of missing out.
Limited-time specials or limited-edition products can create this effect. They draw your audience’s attention to your content when they would otherwise not want to buy the same product.
3. Make your customers feel special
Customers love to feel special after purchasing a particular brand. They want to feel superior to those who have not bought anything from the same brand. This desire to feel special can make your customers buy products they don’t necessarily need, but they buy anyway.
A good example of how to make your customers feel special is giving them a loyalty program. This supports your sales, and a discounted or free product doesn’t hurt your pocket in the end.
4. Make your content compelling.
If you leave questions unanswered, your audience will feel desperate. They want to know the answer as soon as possible. Suppose you ask, “What do you think is our next offer – 30% off, buy one get one coupon code, gift or free shipping”? »You ask your audience to think about the answer.
This puzzle makes the content compelling. You can even go a little further by saying that the select people who give the correct answer will receive that particular offer on their next purchase.
5. Set goals that you can achieve.
Ask your audience about the changes they want to see in your brand in a year. Communicate the changes you will make to the brand within the agreed time frame. Keep informing your audience about how you are progressing towards this goal.
Once you achieve this goal, you can highlight your achievement. This will prove that your brand is delivering on what it promises.
If your content doesn’t seem to resonate with your audience, it might be time for a change. Try using the techniques above to connect with them on a more personal and emotional level. You might be surprised that this simple tactic can boost your content marketing efforts while increasing your sales at the same time.